The challenge: Deliver content to a growing number of endpoints, each with its own distinctive requirements. Get the same piece of content out the door, tailored for hundreds of different destinations.

Media organizations face this challenge every day, and it’s a major source of friction, cost and time in modern media operations.

Every delivery requires something a little different. This variability — both in content and packaging — is a persistent driver of inefficiency for media organizations. And while standardization may seem like an appealing solution, it’s simply not feasible in the face of complex and dynamic requirements. You just can’t ask every endpoint to accept the same kind of package.

This is why “automating the impossible” — those complicated last-mile processes — has been a recurring theme across my recent blog posts. By extending automation to content packaging and delivery, organizations effectively broaden the scope of the media supply chain. In doing so, they are better positioned to identify weak links in that chain and innovate for further optimization.

Traditionally, final packaging of content has been handled by specialized teams using bespoke systems, often operating outside the core media supply chain, or even outsourced. Whether performed internally or by an external provider, this work has typically been repetitive, time-consuming, and resource-intensive.

Today, however, Rally Connect supports a different approach, enabling a single team to automate and manage many of the complex, manually-intensive processes involved in packaging and delivery. It simplifies and accelerates the exchange of content and metadata between business partners across the broader media supply chain, from content producers to content owners, distributors, and aggregators.

In the blog, we detail how Rally Connect gives you more control, tailoring and packaging content for each destination and delivery spec with greater speed, agility, and cost visibility – delivering just the right package to each customer, every time.

Recent updates to the Rally platform make it easier for users to access details about the performance of their media supply chains or to navigate to necessary functions.

Insight: Expand Chart Widget to Full Screen
Rally Insight widgets can now be viewed in full screen with a press of a button. When charts include extensive detail, users can view more detail without the chart using too much screen real estate. As a result, a single page can display many more visualizations.

Expand Contents of Work Order Notifications
The email notification that Rally sends when a work order has been reassigned now includes a link to the work order asset. This additional information allows operators to navigate quickly to Rally to see more details or take action.

These are just a few of the recent updates made to the Rally platform. Read more in our latest Rally Updates blog.