Industry consolidations, margin pressures, and the push to do more with fewer resources are just some of the forces making media operations more complicated and difficult. In the face of these pressures, many are loath to undertake any transformational projects, and even decisions about technology refreshes are delayed. When everything feels uncertain, standing still can feel like the safest choice. But in today’s highly competitive and fast-changing marketplace, maintaining the status quo could end up costing more.

Look at the tech stack for the media supply chain. It may be tempting to simply renew existing technology licenses or support contracts. But by not taking a more strategic step that embraces cloud-enabled orchestration and automation, media organizations remain tied to constraints that work against growth and profitability.

Taking action doesn’t necessarily mean committing to a sweeping, multi-year transformation. Change can be evolutionary rather than revolutionary, with incremental steps introducing valuable efficiencies that compound over time. In fact, many of the successful supply chain modernization projects we see have started with a single well-chosen step.

Whether the starting point is ingest, localization, or a specific distribution process, orchestration and automation can bring real operational benefits quickly, without incurring unnecessary risk. In our latest blot post, read how inaction is more costly than action and taking the first step is so crucial to making operations more agile and efficient.