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Media Supply Chain Transformation at ITV
ITV has been bringing great content to UK and worldwide audiences for over seventy years &emdash; and their supply chain has had to keep pace.
In this interview, Paul Kane of ITV and Tom Donoghue of SDVI walk through how Rally’s automation, orchestration, and 70+ integrated application services helped ITV build a platform that does exactly what they set out to do: automate the simple and simplify the complex.
The result? A 400% increase in processing speed through their Content Services Platform, with room to scale further as demand grows.
Efficiency used to be the goal. You automate the manual work, move to the cloud, orchestrate the complex stuff, and now your supply chain is humming, meeting new business needs. That formula worked for a long time. But it turns out efficiency was a relatively easy problem when compared to today’s business environment.
What media operations teams are navigating now is something different: relentless, structural change. New distribution platforms, shifting business models, M&A activity that rewrites requirements overnight, AI services that didn’t exist six months ago. Building a supply chain that runs well today is one thing. Building one that can change quickly, without being rebuilt from scratch, is a harder challenge, and increasingly the one that separates organizations that can keep up from those that can’t.
In the blog, we lay out what media supply chain platforms must deliver to keep pace: outcome-based orchestration that lets operators define what they need rather than engineering every step; design tools accessible enough that the people who run supply chains can also build and modify them; operational visibility deep enough to see what went wrong in a workflow, fix it, and restart without starting over; and an AI-ready architecture that can swap models, support natural language workflow building, and get smarter over time without requiring a redesign every time the technology changes.
Recent Rally updates focused on reducing friction in high-volume workflows, extending operational visibility, and tightening integration with the systems around Rally. Here are a few highlights:
Omakase Player Updates
Rally’s default media player now supports QuickTime files wrapping H.264 video — useful for anyone working with .mov proxies that carry start timecode. The player also adds audio routing, so operators can route, solo, and mute individual channels in multi-channel files for separate audio monitoring.
Kafka Notification Preset Support
Kafka is now supported in notification presets, enabling bidirectional, event-driven integration with external systems. Rally events can feed directly into existing Kafka-based pipelines, and Rally can receive and act on incoming Kafka messages in return — the same way other supported notification types work.
Analyze: HLS Playlist Interrogation
The Analyze provider can now interrogate HLS playlist files directly, returning duration, variant stream details, and other relevant fields — without requiring engineers to download and inspect the underlying media segments. Better visibility into HLS content, significantly less work to get it.
These are just some of the recent updates made to the Rally platform. Read more in our latest Rally Updates blog.
Partner Spotlight
Voithru provides content localization with a full suite of translation and post-production services. Its Totus Biz automates workflows from transcription and syncing through multi-layer QC and delivery. Services include video subtitling, dubbing, SDH closed captions, webtoon and web novel localization, game translation, and post-production. Backed by 3,000+ vetted linguists and AI-powered speech-to-text, Voithru delivers speed, accuracy, and scale across 12 core language pairs.
If you have a specialized tool that would improve your workflows, and you’d like to find out about integrating it into your Rally supply chain, reach out to your TAM.
Learn more about the full spectrum of best-in-class tools in the Rally Application Services Market.
