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SDVI Appoints Simon Eldridge as Chief Operating Officer

SDVI, the leading platform provider for cloud-native media supply chains, today announced that Simon Eldridge has been appointed chief operating officer. In this new role, Eldridge will oversee all functions except finance and accounting for the company. Eldridge is one of three company founders and has been serving as chief product officer. He will continue to report to Larry Kaplan, who remains in his roles as chairman and chief executive officer.

“Simon has been an invaluable leader for the company since day one, and I am delighted to elevate his role to chief operating officer,” said Larry Kaplan, chairman and CEO at SDVI. “In this new role, he will focus on driving operational execution across all our key functions, including engineering, sales, marketing, and customer success.”

In a corresponding move, the company has also promoted Chris Brähler to the post of chief product officer. Brähler previously served as vice president of product, and in his new role will continue to drive product strategy and execution. He will continue to own the product roadmap while working closely with customers and the company’s solutions team to define new product requirements.

“As I move into my new role, I’m excited to be able to promote Chris into the chief product officer position,” said Simon Eldridge, chief operating officer at SDVI. “I’ve worked extremely closely with Chris for several years to make the Rally platform into the market leader it is today. I couldn’t imagine anyone more capable and deserving of taking the reins on this important position for the company.”

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