At IBC2023, SDVI will demonstrate how its Rally media supply chain management platform enables media companies to optimize every step of their supply chains, from content receipt to delivery, giving them true business agility, operational efficiency, and increased intelligence about their media operations. Since last year’s IBC, SDVI has released 23 Rally updates, encompassing more than 140 net new features and capabilities to its media supply chain management platform. At this year’s show, SDVI will highlight many of these new capabilities and showcase the wide variety of Rally use cases that boost value for media operations.
Highlights for SDVI at IBC2023
Rally Media Supply Chain Optimization Platform
The SDVI Rally media supply chain platform enables optimization from ingest through delivery, empowering media organizations to provide the entertainment experiences audiences demand — faster, more economically, and more sustainably. Rally not only deploys all the applications and infrastructure needed to create a dynamic, responsive, cloud-enabled media supply chain but also orchestrates all supply chain actions. From content receipt to content distribution, Rally gives companies a uniquely comprehensive management platform for driving agility, efficiency, and intelligence in their media operations. Through its Net-Zero Supply Chains initiative, SDVI eliminates the carbon footprint for media operations that run on Rally supply chains, including all associated third-party applications.
In IBC2023, SDVI will focus on the breadth and depth of the Rally platform, including its ability to deliver supply chain optimization to a wide variety of customers including commercial media companies, public-service broadcasters, and movie studios. Some of the more than 140 new features added to Rally since last IBC include support for 4K, HDR, and IMF, which major studios need for their content delivery supply chains, as well as delivery rules governing pacing, concurrency, and “wait-until” settings to match destination requirements. SDVI has also added new asset hierarchies to Rally, enabling support for MovieLabs 2030 Vision and its Ontology for Media Creation and/or any other ontology that an organization wishes to use.
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Image Caption: Build supply chains from content ingest to content delivery with SDVI Rally.
Rally in the AWS Stand
In addition to being showcased in the SDVI stand, Rally is also serving as the official workflow orchestration and business logic platform for the media supply chain demonstrations in the AWS Stand (5.C90). The AWS demonstrations will highlight three workflows that utilize Rally as a central connection between multiple vendors, orchestrating media analysis and processing as content flows from ingest through distribution.
“At this year’s IBC Show, we look forward to showcasing the many innovations we’ve brought to the Rally platform over the past year, all to help media organizations derive maximum value and optimize across all stages of content preparation. We’re excited to share our successes in helping a wide range of media organizations optimize every step of their media supply chains across multiple use cases. It’s clear that the Rally platform is bringing greater efficiency, agility, and intelligence to media workflows for these organizations and giving them an advantage in the dynamic media market.”
— Geoff Stedman, CMO, SDVI
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