In today’s ultra-competitive media market, media companies are faced with the dual challenge of producing and delivering great content while making it easy and frictionless for consumers to find and consume that content. It’s imperative to ensure that customers have a great experience from content discovery all the way through content consumption. But where do media companies find the resources to invest in creating experiences that will delight customers? One place to look is the media supply chain.

Delivering on the promise of data
Panelists in this session talked about the benefits of initiatives designed to deliver a clear purpose that is immediately apparent to the teams concerned and to business leaders. A central theme from this conversation? “Data becomes effective when translated into business process information that is of direct practical benefit to users.”

Facilitating more scalability and efficiency
A+E Networks presented a Supply Chain Showcase, sharing about their use of standardized internal master formats for media and metadata to facilitate more scalable and efficient operations. A+E Networks uses this model to take large volumes of its library to market more quickly and to deliver content to a broader range of endpoints. In short, it’s a classic example of optimization allowing an organization to say “yes” to opportunity much more often.

Boosting efficiency through interconnection
The process of delivering content between companies has a history of being problematic and time-consuming – a problem amplified by increased global demand for content. Don Jarvis of A+E Networks and Rob Goldheim of Warner Bros. Discovery outlined a recent initiative between the two companies to complete a content exchange within hours rather than the weeks this process normally requires. They asserted that media organizations will need to adopt an effective model of metadata mapping and translation to achieve efficient content exchanges in the future.

The DPP compiled all of the insights and information that came out of the festival into the Media Supply Manifesto, a summary report that extracts the topics, challenges, and changes that most captured the imagination of the participants. We’re pleased to make it available to you.