The release of our By The Numbers infographic, above, is one of my favorite moments of the year because of the wealth of information it reveals.

One of the most remarkable stats for 2025 is that Rally managed nearly 1 billion jobs across our customers’ global media supply chains. And many of those jobs were video processing jobs, such as transcodes and captioning projects, that require running a third-party application.

When I saw the huge numbers for hours of content processed and jobs performed, it struck me that we don’t often explain how Rally does it — everything involved in cloud infrastructure management for modern media supply chains.

I’ve written before about how Rally brings value in terms of freedom to choose, freedom to experiment, and the ability to apply the right tool for the job, for every job. I often talk about how the elastic nature of the cloud allows Rally to spin up and spin down cloud instances as needed. I’m happy to boast about the many different providers within the Rally Application Services ecosystem. But I don’t often dig into what’s really happening “under the hood” and why it matters for Rally users.

In short, Rally combines infrastructure management with orchestration to ensure that the infrastructure needed to get the work done is always available and always right-sized for the demand.
But there is more to it than that. In the blog, we take a closer look at what orchestration means when it comes to provisioning and managing application services and the value it realizes.