The ability to look at both detailed and aggregate data to make well-informed decisions: this is one of the powerful benefits of operating your media supply chains in the cloud.
Each year we take advantage of this benefit to look at the data available across all Rally supply chains to observe trends over the last year and find out what it can tell us about how the industry is operating and where we are headed.
What did we learn from 2022? Hint: utilization of the Rally platform’s flexibility and intelligent optimization point to a high demand for even more agility.
No matter how much you automate your media factory, there will always be reasons for manual touchpoints in a media supply chain. Whether to add a vital creative element, bring human intelligence to decision-making and problem solving, ensure compliance, or distinguish content useful for generating other assets, these manual activities are essential to the overall process of preparing and delivering content that meets the high standards of its target audiences.
In one way or another, all of these manual interventions can benefit from some level of automated inspection and analysis, such as using AI tools to identify places where this manual work needs to or can occur. AI-driven analysis of content enables the creation of time-based metadata that in turn can guide the operations of a specific manual task from step to step, making the process more efficient and operators more productive.
In this blog we take a closer look at common — often essential — use cases in which manual involvement can be supported and expedited through the application of AI analysis and use of time-based metadata to drive operator interaction.
Read on to find out how, with manual and creative tasks integrated into the automated media supply chain, and with time-based metadata and intelligent automation guiding operations, you can increase throughput with existing resources and realize greater agility in meeting demand for content.
Application Spotlight
Adobe Media Encoder
Media Encoder from Adobe allows users to ingest, transcode, create proxies, and output to almost any format. Automate workflows with presets, Watch Folders, and Destination Publishing. Use Time Tuner to invisibly adjust duration, and apply LUTs and Loudness corrections without having to re-open projects. Tight integration with Adobe Premiere Pro, After Effects, and other applications provides a seamless workflow.
Learn more about the full spectrum of best-in-class tools in the Rally Application Services Market.
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