A Look Back at 2022 By the Numbers
The ability to look at both detailed and aggregate data to make well-informed decisions: this is one of the powerful benefits of operating your media supply chains in the cloud.
Each year we take advantage of this benefit to look at the data available across all Rally supply chains to observe trends over the last year and find out what it can tell us about how the industry is operating and where we are headed.
What did we learn from 2022? Hint: utilization of the Rally platform’s flexibility and intelligent optimization point to a high demand for even more agility.
Supply Chain Thinking:
Increase Your Supply Chain Capacity by Working Smarter, Not Harder
Geoff Stedman, Chief Marketing Officer
No matter how much you automate your media factory, there will always be reasons for manual touchpoints in a media supply chain. Whether to add a vital creative element, bring human intelligence to decision-making and problem solving, ensure compliance, or distinguish content useful for generating other assets, these manual activities are essential to the overall process of preparing and delivering content that meets the high standards of its target audiences.
In one way or another, all of these manual interventions can benefit from some level of automated inspection and analysis, such as using AI tools to identify places where this manual work needs to or can occur. AI-driven analysis of content enables the creation of time-based metadata that in turn can guide the operations of a specific manual task from step to step, making the process more efficient and operators more productive.
In this blog we take a closer look at common — often essential — use cases in which manual involvement can be supported and expedited through the application of AI analysis and use of time-based metadata to drive operator interaction.
Read on to find out how, with manual and creative tasks integrated into the automated media supply chain, and with time-based metadata and intelligent automation guiding operations, you can increase throughput with existing resources and realize greater agility in meeting demand for content.
From Our Technical Solutions Team:
Using Time-based Metadata Reduces Operator Effort
Josh Hicks, Technical Account Manager
Operational tasks have typically been bottlenecks within any media supply chain. However, SDVI Rally helps customers reduce the operational time needed to make important decisions regarding their content. The Rally media supply chain captures operational tasks as assignable workorders. These workorders are specific to each operational team and their required function. When technical review or editing operations are required, workorders with time-based metadata – or TBMD – provide a quicker solution for making important content decisions.
Time-based metadata is data that provides information about the timing or duration of an event associated with a video’s timeline. When it comes to analyzing content quality, auto QC tools such as Interra Baton and Venera Quasar provide essential TBMD for empowering the technical review team. AI tools such as AWS Rekognition or Google Video Intelligence allow compliance teams to quickly identify content that is unfit for distribution.
TBMD assists in the manual review process, allowing operators to quickly scan identified faults, review segmentation and verify other key information directly on their video timeline. By enabling exception-based review and verification, SDVI Rally allows operators to review more content in less time.
If you’d like to find out more about how Rally can automate elements of your media supply chain, reach out to your TAM or solutions architect.
New in Rally:
Not every step in a Rally media supply chain can be automated. Today, manual tasks and review and approval workflows are still needed and are commonly used. To increase the efficiency of those recurring tasks, supply chain engineers now have programmatic access to the operator that finished any given workorder within Decision Engine.
If the review step shows further changes to the sequence are needed, with this update the supply chain can automatically reassign an edit workorder back to the original editor. This information can also be sent to external systems at supply chain runtime, helping with any advanced reporting and analytics that might be needed by the organization. This change helps Rally customers including these manual tasks even deeper and more streamlined into the automated supply chain.
Read the full list of updates made to the Rally platform in Q4 2022 in our latest Rally Update blog post.