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SDVI Rally and AWS


Rally is the world’s leading cloud-native media supply chain management platform, managing complex tasks and helping media companies leverage the efficiencies of the cloud. AWS is one of the most feature-rich cloud platforms in the Media & Entertainment industry, providing an unrivaled blend of infrastructure, AI, storage and automation components.

Together, we create unprecedented agility, efficiency, and scalability for the world’s largest and most innovative media organizations.


Supporting AWS Media Intelligence

Emmy® Award-winning SDVI enables its customers to deploy media supply chains that take advantage of the full complement of AWS Media Intelligence solutions for content search and discovery, captioning and localization, compliance and moderation, and content monetization. The Rally media supply chain platform integrates and manages the appropriate AWS AI and ML services to help customers modernize and optimize their cloud-based supply chains from ingest through distribution.

See how one major media company is using AWS Rekognition in its supply chain to optimize content creation:
improving efficiency for operations teams
automating workflows using ML metadata

Rally manages and streamlines AWS-powered media supply chains

  • Migrate all or part of your content library to AWS S3 – an essential first step to ensure your organization always has access to your content
  • Expand or contract compute capability as business needs dictate with AWS EC2, supported by AWS EBS block storage
  • Enrich and utilize content metadata, identify and flag problematic content, with the help of AWS Rekognition
  • Transform your file for any storage or delivery requirements using AWS Elemental MediaConvert
  • Employ reliable automated speech-to-text capabilities with Amazon Transcribe

How customers use Rally and AWS

Learn more about how AWS and SDVI won an Emmy in 2019 for our work with Discovery and FOX NE&O (Walt Disney Television).

Discovery talks about virtualizing their media supply chain at AWS re:invent 2016.

An AWS e-book:
Transforming the Media Supply Chain

​Automate asset management and broadcast supply chains, manage media content, more efficiently, scale storage and processing to the needs of your business.

Rally provides:

Media Supply Chain Management
Automatic control & optimization of resources and applications

  • Recommends design based on technical, operational and financial parameters
  • Automatic application of designs to all applicable incoming content
  • Provides comprehensive operating metrics and status notifications

Infrastructure Management
Dynamic resource provision and on-the-fly scaling

  • Automatically manages, provisions and optimizes resources
  • Automatic reconciliation of supply chain demands with available infrastructure
  • Manages resources across multiple environments, including existing infrastructure

Application Sourcing
On-demand sourcing of applications and services

  • Application services are sold on demand as required by the supply chain
  • Commercial flexibility, using opex or capex models
  • Management of existing customer licenses and on-demand license requirements

Optimization & Modeling
Quick, efficient response to new revenue-generating opportunities

  • Automatic association between resource usage/cost and content properties
  • Supply chains optimized based on factors including resources, budget, priorities
  • Modeling of supply chain alternatives prior to deployment of new programming

Operations & Financial Management
Accurate, per-minute processing costs for individual assets

  • Efficient report-generation allows operations analysis and job costing
  • Data collection and analysis aids accurate budgeting and deployment strategies
  • Accurate reporting of per-program cost enables efficient cost-to-air modeling

Security & Control
In-transit and at-rest encryption, firewalled private SaaS and VPC

  • Complete control of user rights available through Single Sign-On
  • Watermarks, key-based access and virtual private networks
  • All communication in and out is via secure HTTPS using Secure TLS

Contact us to learn more about the benefits of an SDVI and AWS powered media supply chain.

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