Creating an efficient media supply chain is not a one-time project; it should be in a continuous state of evolution as our businesses and technology evolve.
Consistently shrinking deadlines, an expanding number of distribution destinations, and rapid changes in the makeup of operating teams mean today’s workflows will not be ideally suited to tomorrow’s requirements. Incorporating agile design principles and incremental improvements into your workflows is more important than ever. To respond to inevitable change, it is critical that your media supply chain platform allows you to experiment with new tools and techniques while meeting the needs of the teams and individuals interacting with the system.
Over time, media companies can improve workflows systematically, optimize content quality, and ensure rapid scalability to meet new demands by adopting an iterative approach that integrates distinct functional steps and leverages new advancements in media processing.
New and enhanced AI and ML services have received the most attention recently. However, QC tools have gotten better in speed and accuracy, transcoding is providing smaller, higher-quality media in less time, and audio processing tools allow for channel layout, language verification, and automatic correction without operator intervention. Have you examined your supply chains to see if operations teams or the workflows themselves would benefit from a refresh in these areas?
Often, incremental improvements can also be made to reduce redundancy. Many organizations successfully combine discrete processes for QC, metadata enrichment, and segmentation into a single streamlined operation. In a single review session, one operator can gather additional data, validate exceptions, and verify content, saving time and the costs of using separate teams.
Agile, iterative design allows Rally users to adopt new technologies and increase their use over time as the operations team becomes more comfortable with the outputs and exceptions surfaced by automated systems. Rally is ideally suited to incrementally testing and deploying new and different tools in your media supply chain, responding to change, and helping media teams maintain cutting-edge operations.
Our Solutions Team is always available to collaborate on your evolving supply chain requirements. Reach out to your TAM to strategize next steps.
