SDVI, the industry’s leading supplier of cloud-native media supply chain solutions, today announced that Andy Brinck has joined the company as vice president of sales operations and alliances. In this new role at SDVI, Brinck will focus on optimizing the efficiency of the sales organization and on expanding and strengthening relationships with media supply chain and cloud partners for the SDVI Rally cloud-native media supply chain platform.
“Andy joins SDVI at a critical moment in our growth,” said SDVI CEO Lawrence Kaplan. “As our business scales up to meet increased demand for media supply chain infrastructure, we are likewise increasing the capacity of our sales team and the formation of strategic partnerships. With his extensive experience and exceptional business acumen, Andy will help guide SDVI in creating innovative short- and long-range strategic business plans and in developing and implementing partner go-to-market initiatives worldwide.”
Brinck has 25 years of experience in channel programs and sales and in building technology alliances, primarily in the media and entertainment industry. Prior to joining SDVI, Brinck served as vice president of worldwide channel sales for Veritone, where he launched the company’s first channel and tech alliances program to drive sales of its SaaS AI platform and application across the media and entertainment, government, and other markets. In this role, he created partner integrations and go-to-market strategies that established additional indirect partner revenue opportunities.
In previous leadership roles at Omneon, Harmonic, and Quantum, Brinck oversaw strategic alliances and worldwide channels sales, consistently introducing programs and tools that improved efficiency and significantly increased overall revenues.
“With its cloud-native media supply chain platform, SDVI has helped some of the industry’s largest organizations to transform their operations, achieve unprecedented efficiencies, and realize a host of new workflow and business opportunities,” said Brinck. “The company has established its reputation as a trusted guide for media organizations moving to the cloud. I look forward to working with the SDVI team and our growing partner network to help organizations across the industry benefit from the transformational power of the cloud.”