SDVI, the industry’s leading supplier of cloud-native media supply chain solutions, today announced that Geoff Stedman has joined the company as chief marketing officer. In this new role at SDVI, Stedman will oversee all the company’s marketing activities with a focus on leading strategic initiatives to sharpen the company’s positioning, expand customer reach, and drive increased demand for the SDVI Rally cloud-native media supply chain platform. Stedman will join co-founders Simon Eldridge, chief product officer, and Jeff Beachy, chief technology officer, on the executive leadership team under Larry Kaplan, president and CEO.
“With the customer momentum that SDVI is experiencing, now is a perfect time to enhance our leadership team to drive critical go-to-market programs and fuel continued company growth,” said SDVI CEO Lawrence Kaplan. “Geoff brings to SDVI a wealth of relevant experience in strategic positioning that will enable us to reach more customers and drive greater utilization of our unique media supply chain platform. His experience in helping high-growth startups successfully translate proven product and customer successes into broader market adoption will be critical to helping SDVI achieve its long-term goals, and I’m excited to welcome him to the team.”
Stedman has over 25 years of experience in bringing transformative technologies to market and finding ways to connect customer needs with the best solutions to address those needs. Over his career, Stedman has led numerous marketing teams for both large multinational corporations and small startups, including marketing leadership positions at Omneon, Harmonic, Tintri, Quantum, and Kaleidescape, where in all cases he was instrumental in implementing go-to-market strategies that generated customer and revenue growth. Most recently, Stedman served as an evangelist and strategist for AWS Elemental, promoting cloud-based workflows for content preparation and delivery to the world’s leading content owners and distributors.
“SDVI is pioneering the optimization of modern media supply chains, enabling media companies to efficiently migrate their content workflows to the cloud with its cloud-native media supply chain platform. SDVI Rally gives customers unprecedented visibility and cost transparency to finally understand where their media supply chain is costing real money and where tangible benefits can be realized,” said Stedman. “That kind of supply chain management is a game-changer for the media industry and is the reason the world’s largest media companies trust SDVI to make a proper cloud transition possible. I’m excited about helping more customers understand how SDVI can enable their move to the cloud and helping the company tell its fantastic story.”