After speaking with a number of European media companies over the past year, I had high hopes for IBC making a triumphant return, and the good news is that it…

How do you measure a media company’s responsiveness? Specific metrics are difficult to pin down. But having the capacity to flex and scale makes all the difference in being able to say yes to business opportunity, and it’s vital in an environment where nothing is predictable. Here we consider “resources per output asset per time” as the metric for responsiveness.