The question organizations are now asking is: how quickly can we take advantage of a content opportunity?

How can media organizations maintain their output, or even increase it, while dealing with constrained resources? The answer lies in rethinking workflows, adopting automation, and leveraging the elasticity of cloud-enabled media supply chains.

Every media organization maintains an immense content archive, typically stored across multiple on-premises storage systems. Content that in many cases has been collected over decades, some of it in hard-to-retrieve formats, or worse, in systems that are no longer serviceable…

How do you measure a media company’s responsiveness? Specific metrics are difficult to pin down. But having the capacity to flex and scale makes all the difference in being able to say yes to business opportunity, and it’s vital in an environment where nothing is predictable. Here we consider “resources per output asset per time” as the metric for responsiveness.