Every media organization maintains an immense content archive, typically stored across multiple on-premises storage systems. Content that in many cases has been collected over decades, some of it in hard-to-retrieve formats, or worse, in systems that are no longer serviceable.…
For most media companies, adapting content for wide, cross-cultural consumption is the most expensive and time-consuming part of media operations. Luckily, many of the required tasks can be automated and executed on cloud-based infrastructure. Here, we take a look at the subtitling and dubbing workflows as implemented by a major European broadcaster using the Rally platform.
When something isn’t quite right with a piece of media and a manual edit is needed, using Adobe Premiere Pro to complete edit tasks has meant bringing the content to a local workstation, then rendering the new asset in the cloud again for the supply chain to continue. What if there were no movement of content to local workstations for any type of edit? We now have a solution for that.
A proven media supply chain platform can help organizations navigate the complexities of today’s global media marketplace with enhanced responsiveness and agility. They can tackle challenging tasks, capitalize on new opportunities, and ultimately achieve substantial business gains. Here are real-world examples.
VP of EMEA Tom Donoghue shares his perspective, that M&E is on the brink of another seismic change in media supply chain management. Donoghue says media companies will go from managing to directing, from reacting to predicting, and from improving to transforming their business.
For years, many media companies and public service broadcasters have been skeptical about the cloud. Certain unknowns have held them back from embarking on the cloud journey... Until now. 2023 was very different.
To truly optimize your media supply chain, you need to consider not just what to migrate to the cloud, but how to get the most out of the new infrastructure you’re using. In this blog, we look at how "the platform approach" helps you make the most of scalable cloud-enabled applications with minimal friction.
How do you measure a media company’s responsiveness? Specific metrics are difficult to pin down. But having the capacity to flex and scale makes all the difference in being able to say yes to business opportunity, and it’s vital in an environment where nothing is predictable. Here we consider “resources per output asset per time” as the metric for responsiveness.
No matter how much you automate your media factory, there will always be reasons for manual touchpoints in a media supply chain. Here we take a closer look at common — often essential — use cases in which manual involvement can be expedited through AI analysis and time-based metadata.
The single most important question for any media operations leader in a viral-driven, real-time market is this: Can you respond? Interestingly, the answer depends on your infrastructure, and possibly your mindset around it.