SDVI Blog

For most media companies, adapting content for wide, cross-cultural consumption is the most expensive and time-consuming part of media operations. Luckily, many of the required tasks can be automated and executed on cloud-based infrastructure. Here, we take a look at the subtitling and dubbing workflows as implemented by a major European broadcaster using the Rally platform.

Subtitles have the ability to enhance your content, allowing it to reach a wider audience. Processing and delivering subtitles can be a complex task, but Rally can help by automating and streamlining the workflow.

When something isn’t quite right with a piece of media and a manual edit is needed, using Adobe Premiere Pro to complete edit tasks has meant bringing the content to a local workstation, then rendering the new asset in the cloud again for the supply chain to continue. What if there were no movement of content to local workstations for any type of edit? We now have a solution for that.

Through a series of usability and task management updates, SDVI has extended Rally users’ options in working with Assets, individually and in bulk; managing and monitoring multiple supply chains; and managing the rapidly increasing pool of provider types and provider instances in Rally deployments.

Composable media supply chains...is that even possible? Within the Rally platform, you build supply chains to run on composable infrastructure that’s based on the work that needs to get done, the applications that need to be run, and the tasks that need to be completed. Because the supply chain is composed to meet your specific workflow requirements, there are no limits, no constraints.

While the needs of a team for any given project may be unique, the reality is most media supply chains have a certain number of components in common. SDVI Rally users can compose new media supply chains quickly by combining trusted sample workflows and functions with the agile, customizable Rally infrastructure.

A proven media supply chain platform can help organizations navigate the complexities of today’s global media marketplace with enhanced responsiveness and agility. They can tackle challenging tasks, capitalize on new opportunities, and ultimately achieve substantial business gains. Here are real-world examples.

VP of EMEA Tom Donoghue shares his perspective, that M&E is on the brink of another seismic change in media supply chain management. Donoghue says media companies will go from managing to directing, from reacting to predicting, and from improving to transforming their business.