SDVI Blog

At NAB 2026, we saw an intensified focus on both the bottom line and the top line — lowering cost per asset and driving higher revenues. If you’re thinking about modernizing your media supply chain, start by asking how it will reduce costs. But don’t stop there. Supply chain transformation can give your operations team the flexibility and capacity to say “yes” more often — and your business the ability to do more.

Recent enhancements to the platform complement automation of larger processes by reducing friction in high-volume workflows, extending visibility into system activity, and enabling tighter integration with surrounding systems.

With all of the discussion in the industry about the cost of software, cloud usage, and whether it’s becoming easier (or cheaper) to build and run things yourself, we look at the full cost of running a media supply chain — ensuring that it is always an enabler, never a bottleneck.

With Rally's 2-week release cycle, SDVI dev teams to learn quickly, respond to feedback, and continuously improve the product, delivering customers the features they need when they’re needed. Rally users get a manageable set of improvements that are easier to test and deploy.

We look at how Rally agility provides access to a wide range of tools, where components can be swapped as needs evolve, and usage is scaled up or down without locking into fixed infrastructure – and the associated costs.

Rally brings value in terms of freedom to choose, freedom to experiment, and the ability to apply the right tool for the job, for every job. But what is happening "under the hood" to ensure that the right amount of infrastructure is always available and always right-sized for the demand?

You've finished the evaluation phase, and it may feel like a big step to move to production. With SDVI's Production Pilot system, customers work hand-in-hand with our Solutions team to design and run a real supply chain—without the pressure of full-scale deployment.

When it comes to today's media supply chain, maintaining the status quo across media operations can wind up costing more than a strategic shift toward cloud-enabled orchestration and automation. You might even know you need to make a change, but, when it comes to making the business case, you're unsure what data you need and how to go about gathering it. Turns out, the strongest business cases start with a surprisingly simple set of measurements. In the SDVI blog, Geoff Stedman provides a framework that can help you get started.