Flexibility is essential for today's media supply chains. In the past, companies were locked in to the same tools for all types of content, regardless of the specific requirements. Today you can adjust and optimize your media factory to meet the evolving needs of your business.

Metadata is the fuel that drives supply chain activities, and it can come from a multitude of places and drive a multitude of functions. Here we look in a little more detail at common functions in the supply chain driven by technical metadata.

Designing your supply chain to run in an efficient, cost-effective manner is key to delivering your media on time and on budget. The Rally visualizer tool helps by providing a graphical view of the supply chain.