The media industry today is facing more change and uncertainty than at any point in recent memory. How can we move from simply coping with change to actually leveraging it as a competitive advantage?
Every day, media companies face a major challenge: delivering content to a growing number of endpoints, each with its own distinctive requirements. Standardization isn't feasible, so how do we “automate the impossible”? By extending automation to content packaging and delivery and broadening the scope of the media supply chain.
Today's content delivery processes would pretty unrecognisable to people starting out in the industry two decades ago. Files move at the speed of the internet via complex digital supply chains. And with increased volumes, the challenge is no longer transportation: it’s orchestration. That's where Rally Connect comes in.
Media companies often continue to rely on third-party providers to manage the last mile of content preparation. If you’re already using a platform like Rally, you can extend supply chain automation to the content handoff … and beyond.
Content now moves across borders and platforms with incredible speed, and media supply chains are evolving accordingly. Geoff Stedman makes the case that supply chain optimization has to extend beyond the “factory” walls and across the boundaries between companies, to the points at which content actually changes hands.
With an increasingly global opportunity, media companies are forming partnerships, launching regional versions of their services, and repackaging vast content libraries for delivery to new platforms and new audiences. Imagine a world in which supply chains don’t just operate independently but connect with one another intelligently.
Fresh from this year's NAB Show, we reflect on the vibrant community of people who make up the media industry, people who support one another to explore new ideas, test fresh possibilities, and push boundaries. How do we ensure those communities stay strong... and grow stronger?
The notion of an end-to-end solution is understandably appealing, if not realistic. Fortunately, there is a practical and proven alternative: a well-orchestrated ecosystem of tools.
True scalability really is about more than size, or expanding your capacity. It’s about being able to say “yes” when opportunity comes knocking and keeping resources aligned with demand when you finish the job.
No system or platform exists in a vacuum. Just as systems must integrate seamlessly to perform at their best, technology vendors must work collaboratively to minimize friction for end users. Media organizations looking to solve a technology problem should assess each vendor’s approach to collaboration and their success in building partnerships that drive faster delivery and enable greater agility.