The first fully in-person IBC since 2019, IBC2022 was buzzing. While overall attendance was down, the attendees were clearly ready to get back together and reconnect in face-to-face conversations. At the SDVI stand, we spoke with our guests about how to modernize their supply chains to remove barriers and create more business agility.
One of our key takeaways was the power of partnerships. The days of one vendor claiming to “do it all” for a customer are over. Today, customers expect the freedom to incorporate whatever tools they choose into their supply chains. They expect solutions to leverage cloud efficiency and scalability, and they expect vendor technologies to integrate cohesively.
Geoff Stedman reflects on IBC2022 in more detail in this blog post.
A modern, dynamic media supply chain holds the opportunity to compound operating value, enabling media businesses to build other competitive advantages. When you automate a process within your supply chain, cost reduction is often the most notable and desirable result. But when you analyze, orchestrate, and optimize each of the multiple processes across your supply chain and then link them together, you get a value result far beyond cumulative efficiencies and cost reductions. Much more than a sum of the parts, the compounding value you realize through end-to-end supply chain optimization has the power to drive business transformation.
Support for Google VI Face Detection
The Google Video Intelligence provider has been updated to support face detection, enabling Rally users to leverage GCP ML services to enrich metadata with the celebrities and talent present in their content.
Support for OCR Text Detection in Rekognition
The Rally implementation for AWS Rekognition Video now allows for inclusion of OCR test detection, allowing customers to find and store text that is visible on screen. As a result, Rally users can now find content based on lower thirds, location overlays, and more.
Application Spotlight
Prime AI
One of the most recent additions to Rally Application Services, Time Tailor from Prime Image is a cloud-native media retiming application that uses automation to imperceptibly manage program duration. Time Tailor leverages elastic cloud infrastructure to deliver dynamically scalable performance across media supply chain workflows. Broadcasters, networks, cable and satellite providers, post production, and streaming services can use Time Tailor to automatically adjust their content runtime without program quality degradation.
Learn more about Prime Image Time Tailor on the Rally Application Services Market.
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