In our new video series, we let media innovators do the talking, asking What can you do now that you couldn’t do before your move to the cloud?
Take a listen to what they said:
The core of competitive differentiation for a media company is, first and foremost, content itself. Content that people want to watch is a valuable commodity. Nearly as important and valuable to a media company is enabling the best possible consumer experience around that content.
So, to extract the utmost value out of their content, media companies seek not only to make it flawless but also to make it available in all the right places, easy to discover and consume — thanks in part to high-quality metadata — on a wide variety of platforms and devices, and sometimes even easy to share. The modern media supply chain empowers organizations to manage and optimize all of these processes.
In this month’s blog, we look at some real-world examples of how media companies use the SDVI Rally platform to manage all the tools and tasks required to create exceptional content and deliver exceptional consumer experiences at global scale. Whether putting together a new FAST channel, inking a licensing deal for a new service, or pivoting to meet new market demands, the platform must be able to accommodate nuance and complexity and enable agility.
As one Rally user has explained it, “Managing for volatility in the media business is so important today. That’s really what it’s all about — how you can get to market faster, get to market more efficiently with a high-quality product.”
When you’re working on tight deadlines, are short-staffed, or have long-form media content, QC jobs can be a time-sink. At SDVI, we pride ourselves on empowering Rally users with the best technology on the market to make media workflows more efficient. We offer a variety of tools to analyze content, be it images, videos, or captions. Here we illustrate an excellent example of how Amazon Rekognition was used to enhance an Accurate.Video Validate work order.
Below you see examples of Transcribe as well as Text and Celebrity detection from Rekognition. SDVI also uses these tools to support Label, Shot, Segment, and Moderation detection too.
Check out Transcribe – here you can easily find what the actors said.
…or quickly identify where and when text is located in the screen.
Reach out to your TAM or solutions architect if you’d like to explore more creative ways to utilize AI tools in your Rally supply chain.
Application Spotlight
Zoo Digital
Zoo Digital is trusted by the biggest names in entertainment to deliver localization and media services at scale. A TPN-approved service provider, the company takes complex media content challenges and makes them simpler by finding smarter and better ways to localize content.
In the Zoo Digital world, talent and technology combine to solve challenges today and in the future. Zoo Digital people look at things differently to anticipate what’s next and aim to make globalizing content smarter, easier and better.
Learn more about the full spectrum of best-in-class tools in the Rally Application Services Market.