- Because Rally is hosted as a private PaaS with separate infrastructure per customer, granular data is captured in Rally providing each customer’s resource usage.
- WIth customer separation at the cloud infrastructure layer, we can gather the individual carbon data for each customer. This is your Rally carbon footprint.
- Offsets equal to the total Rally customer CO2 totals are purchased through certified carbon offset programs.
The Details of Getting to Net-Zero
As both a user of cloud services and a provider of a cloud-based platform, SDVI has a unique degree of visibility into end-to-end resource consumption. We can see exact numbers on emissions produced at any point. Even though we saw a 24% increase in the number of jobs executed on Rally in 2022, we saw a dramatic drop in the emissions generated by Rally cloud usage as reported to us by AWS. Those metrics reflect the efficiency improvements we’ve made in Rally but – more significantly – a “greening” of AWS data centers. The cloud giant has undertaken a comprehensive program of investing in its own green energy sources and purchasing externally sourced power from certified green energy providers. AWS data centers are increasingly being powered by renewable sources, such as solar and wind farms, rather than by carbon-generating ones. (AWS reported an astonishing drop from 85 to only 2 metric tons of carbon in 2022 — a sign that the company is well on its way toward its own goal of powering its operations with 100% renewable energy by 2025 and achieving net-zero carbon by 2040.)
As the AWS numbers show, it’s possible to make a lot of progress in just one year. And over the past 12-18 months, we have seen progress on multiple fronts in M&E. In particular, momentum and increased awareness are evidenced by the growing number of awards programs that now include recognition for sustainability initiatives. The same can be said for industry conferences and panels, and in the trade press, where conversations about sustainability have become part of a larger dialog about our collective vision for the future of the industry. Among media organizations, there is growing acknowledgement of the need to work together to make the journey easier …and faster.
The Importance of Partnership
Rally has always taken full advantage of AWS cloud resources and their scalability to ensure efficient operations, because after all, we’re in the business of making supply chains more efficient and reducing redundant or unnecessary processing. Lower CO2 emissions are a natural byproduct of that operational efficiency: when they save resources, Rally users save time, money, and carbon.
In our work with AWS, SDVI has benefitted from the company’s emissions reduction efforts and we’ve followed their progress as we’ve developed our own priorities, policies, and initiatives. The collaboration between our two organizations has been key to the success of the Rally platform, and it benefits the many Rally users who today can say verifiably and with confidence that they operate Net-Zero Supply Chains.
As for the media and entertainment industry, achieving net-zero requires we all dig into the unknowns and work out new processes. We must allow that our first attempts will be imperfect, but commit to incremental improvement. Sustainability is an emerging area and we’re all in it together. By prioritizing carbon reduction, continuing to share our experiences and knowledge, we can make it possible for all organizations to forge a path to sustainability.
Are you a Rally user who wants to learn more about your company’s Net-Zero Supply Chain? Reach out to firstname.lastname@example.org and we’ll share your reports!