Many media companies have a real opportunity sitting in archives: historical footage, TV episodes, documentaries, and raw material that represent an untapped source of revenue. The key to unlocking that value efficiently? It starts with the cloud.
CMO Geoff Stedman returns from IBC and shares his thoughts on the surge in innovative tools on display, sorting true "innovation" from the hype, and how your media supply chain platform allows you to try it all out.
At key industry events in 2024, media operations leaders are relating stories of the real-world benefits they’re realizing through adoption of cloud-based supply chains. See how their organizations are generating actionable intelligence and using it not only to drive operational behavior but also to discover further optimization opportunities.
While the media supply chain needn’t be overly complex, it isn’t always as simple as some companies’ marketing would suggest. Every day media companies manage a great deal of variety and inconsistency, as well as numerous exceptions. But with the knowledge and tools to accommodate those factors and process variable content, a company can make its media supply chain hum. We've compiled a list of 10 things you should look for when evaluating a media supply chain solution.
As media organizations embrace cloud-enabled media supply chains, they realize that not every asset needs to be -- or should be -- handled the same way. Here, we look at how organizations are bringing business system data into the supply chain to inform this approach and realize even greater efficiency gains.
Metadata is the fuel that drives the modern media supply chain. In this blog, we identify the different types of metadata that exist in the media supply chain, and we look at how to plan and build media operation that takes full advantage of the power of metadata.
With all the current buzz about artificial intelligence (AI) and machine learning (ML), you might think these tools are new to the media industry. In fact, ML has been a key component of automated workflows for years, helping companies realize transformational efficiencies and immense productivity gains across their operations.
For most media companies, adapting content for wide, cross-cultural consumption is the most expensive and time-consuming part of media operations. Luckily, many of the required tasks can be automated and executed on cloud-based infrastructure. Here, we take a look at the subtitling and dubbing workflows as implemented by a major European broadcaster using the Rally platform.
When something isn’t quite right with a piece of media and a manual edit is needed, using Adobe Premiere Pro to complete edit tasks has meant bringing the content to a local workstation, then rendering the new asset in the cloud again for the supply chain to continue. What if there were no movement of content to local workstations for any type of edit? We now have a solution for that.
Composable media supply chains...is that even possible? Within the Rally platform, you build supply chains to run on composable infrastructure that’s based on the work that needs to get done, the applications that need to be run, and the tasks that need to be completed. Because the supply chain is composed to meet your specific workflow requirements, there are no limits, no constraints.