The Time is Now
For years, many media companies and public service broadcasters have been skeptical about the cloud. Certain unknowns have held them back from embarking on the cloud journey... Until now. 2023 was very different.
The Ultimate Optimization: When 2+2=5 (or even more!)
To truly optimize your media supply chain, you need to consider not just what to migrate to the cloud, but how to get the most out of the new infrastructure you’re using. In this blog, we look at how "the platform approach" helps you make the most of scalable cloud-enabled applications with minimal friction.
Improve Margins, Reduce Risk: Drive FAST Channel Content Prep With Your Optimized Media Supply Chain
Global demand for FAST channels is growing, offering viewers the free content they want in a lean-back experience reminiscent of traditional linear television. FAST channels offer a fresh way to leverage owned assets. But because these channels operate on slimmer margins, media companies must process and prepare content as quickly and economically as possible. How does your media supply chain help?
Increase Your Supply Chain Capacity by Working Smarter, Not Harder
No matter how much you automate your media factory, there will always be reasons for manual touchpoints in a media supply chain. Here we take a closer look at common — often essential — use cases in which manual involvement can be expedited through AI analysis and time-based metadata.
Wow! What a Show!
Reflections on NAB 2023
NAB is back! Well, almost. While still smaller than in pre-pandemic days, the 2023 NAB Show was a welcome return to (almost) normal. With over 65,000 attendees, the exhibition brought many of us back together again, a significant increase from…
Automating the Media Factory of the Future
How do you optimize a supply chain that requires sophisticated specialized media processing? The answer lies in automation and intelligent orchestration that allows formerly manual repetitive tasks can be automated, accelerated, and scaled to meet any level of demand.
Race to the Top: An Outlook for 2023
As we near the end of 2022, we look back at some big themes from the past year and how they will impact the media business in 2023. What's on the horizon? Broader monetization of content and expansion of global reach.
Keeping Up with Global Demand for Culturally Relevant Content
Fast, cost-effective content localization enables media organizations to move faster in delivering culturally relevant content to new markets and audiences. Leveraging the agility and efficiency of virtualized cloud infrastructure, media companies always have access to the resources they need to say yes to more global content projects.
Reflections From the IBC2022 Show
After speaking with a number of European media companies over the past year, I had high hopes for IBC making a triumphant return, and the good news is that it did not disappoint! With very few European representatives attending NAB,…
The Optimization Endgame: Agility That Gives You a Competitive Advantage
With the efficiency, agility, and intelligence of a cloud-native media supply chain platform, you transform your infrastructure into a source of competitive advantage.