SDVI Blog

The next generation of Rally is built around two ideas: making it easier for more of your team to build and change supply chains, and making those supply chains legible to AI agents. Here's what's changing, and why it matters now.

AI is creating entirely new categories of media tools while accelerating how fast existing ones evolve — and that means media supply chains need the freedom to test and adopt innovation quickly. Geoff Stedman explains why Rally Application Services gives organizations exactly that.

Reviewing an entire content library by eye for virtual product placement opportunities doesn't scale. With our partners at Netorium, we built a Rally-orchestrated proof of concept that pairs AI object detection with human review to turn footage into a validated, sellable shot list.

The Rally Preview Player gets a big upgrade this quarter, with timeline markers, broader subtitle/caption support, and hotkey controls headlining a wave of usability and integration enhancements.

Efficiency used to be enough. Today's media supply chains must be able to change as fast as the business and its tech does. Geoff Stedman on why adaptability is the new competitive advantage.

For media organizations under constant pressure to localize more content into more languages, this concept shows how Rally lets you assemble a modern localization stack without vendor lock-in.

The question organizations are now asking is: how quickly can we take advantage of a content opportunity?

If you work in media operations, you likely already know Rally as the platform many teams trust for managing complex…

At NAB 2026, we saw an intensified focus on both the bottom line and the top line — lowering cost per asset and driving higher revenues. If you’re thinking about modernizing your media supply chain, start by asking how it will reduce costs. But don’t stop there. Supply chain transformation can give your operations team the flexibility and capacity to say “yes” more often — and your business the ability to do more.