SDVI Blog

As automation reaches further into daily operations, Rally streamlines smaller, previously manual steps that can slow or complicate broader supply chain execution, improving efficiency and insight at every stage.

The media industry today is facing more change and uncertainty than at any point in recent memory. How can we move from simply coping with change to actually leveraging it as a competitive advantage?

Rally Connect leverages cloud agility and efficiency to manage complex delivery requirements and automate package creation for each endpoint. So, what does it look like for operators to work in a Connect environment?

Every day, media companies face a major challenge: delivering content to a growing number of endpoints, each with its own distinctive requirements. Standardization isn't feasible, so how do we “automate the impossible”? By extending automation to content packaging and delivery and broadening the scope of the media supply chain.

Today's content delivery processes would pretty unrecognisable to people starting out in the industry two decades ago. Files move at the speed of the internet via complex digital supply chains. And with increased volumes, the challenge is no longer transportation: it’s orchestration. That's where Rally Connect comes in.

As we head into IBC and think about what we will hear from customers – their challenges and their ambitions…

Newest Rally updates improve the experience of both engineers and operators by introducing features like Gateway page grouping, curated work order assignments, full-screen chart views, and in-platform PDF previews—making navigation, reporting, and content handling more intuitive.

Media companies often continue to rely on third-party providers to manage the last mile of content preparation. If you’re already using a platform like Rally, you can extend supply chain automation to the content handoff … and beyond.

Content now moves across borders and platforms with incredible speed, and media supply chains are evolving accordingly. Geoff Stedman makes the case that supply chain optimization has to extend beyond the “factory” walls and across the boundaries between companies, to the points at which content actually changes hands.