When it comes to today's media supply chain, maintaining the status quo across media operations can wind up costing more than a strategic shift toward cloud-enabled orchestration and automation. You might even know you need to make a change, but, when it comes to making the business case, you're unsure what data you need and how to go about gathering it. Turns out, the strongest business cases start with a surprisingly simple set of measurements. In the SDVI blog, Geoff Stedman provides a framework that can help you get started.

In today’s highly competitive and fast-changing marketplace, maintaining the status quo could end up costing more.

If you’re facing a technology refresh right now, maybe you should be asking yourself a new question: Is the change your business needs just about the assets, or is it really about the work?

How do things like geopolitical tensions, regional data-sovereignty, occasional technical glitches, and worries about vendor lock-in impact your cloud calculus?

The media industry today is facing more change and uncertainty than at any point in recent memory. How can we move from simply coping with change to actually leveraging it as a competitive advantage?

Media companies often continue to rely on third-party providers to manage the last mile of content preparation. If you’re already using a platform like Rally, you can extend supply chain automation to the content handoff … and beyond.

Content now moves across borders and platforms with incredible speed, and media supply chains are evolving accordingly. Geoff Stedman makes the case that supply chain optimization has to extend beyond the “factory” walls and across the boundaries between companies, to the points at which content actually changes hands.