Share your perspective on technology investments, deployment strategies, and supplier performance by participating in this annual survey of global media technology professionals. All responses are confidential.What Does NextGen Rally Mean for Users?
A Conversation
This month, Chief Marketing Officer Geoff Stedman sat down with Chief Product Officer Chris Braehler to talk about NextGen Rally, a significant evolution of the Rally platform built around three themes: speed, simplicity, and AI readiness.
The conversation covers a new declarative approach to supply chain design, a graphical builder that opens supply chain building to non-technical teams, a “supply chain rewind” feature for fixing issues on the fly, and an MCP server that lets AI agents interact with Rally directly. Existing supply chains and workflows are unaffected — NextGen Rally builds on top of what Rally already does today.
A tool that didn’t exist four years ago can be essential to your media operations today, and a tool adopted six months ago is likely a meaningfully different product than when it was first turned on. As media tech evolves faster by the day, organizations need more than the right tool for the job — they need supply chains built to adopt the next one quickly, with minimal risk and disruption.
From the beginning, Rally Application Services were intended to give organizations freedom: instead of committing to a costly, standalone integration project, teams can try a new tool inside a live workflow and see how it performs as part of the larger content flow. AI is accelerating the case for this agility on two fronts: creating entirely new categories of tools while speeding up how fast the tools already in use evolve.
Automated ad-break detection, an application category that did not exist four years ago, is one example of a tool that has moved from novelty to operational advantage inside a Rally supply chain. In the blog, we discuss how a platform capable of integrating and orchestrating new applications as services supports evaluation and adoption of whatever comes next.
Two recent updates in Rally make it easier for operators to manage their day-to-day work order queue, and a third streamlines how delivery issues get investigated in Rally Connect.
Work Order Priority Support
Rally users can now set priorities on work orders, with priority displayed in both list and table views — helping operators quickly identify which work needs their immediate attention.
Custom Tabs in the Work Order Widget
Rally now supports custom tabs in the Work Order widget, with each tab based on a predefined query, so different types of work orders can be presented within a single Gateway page — making it easier for operators to locate the work relevant to their role.
Rally Connect: Redesigned Delivery Detail View
The Delivery Detail view in Rally Connect has been redesigned so license windows, program information, and client data fields are visually grouped and aligned for faster scanning. The view also now displays the Connect version that was active when a delivery was processed, making it easier to correlate delivery issues with a specific release or to validate behavior during regression testing.
These are just some of the recent updates made to the Rally platform. Read more in our latest Rally Updates blog.
Partner Spotlight
Bitpress offers a suite of seven automated post-production tools built for high-volume, cloud-scale media operations.
- AudioPress handles audio synchronization
- VideoPress performs video analysis and normalization
- AdPress identifies optimal ad-break locations
- SubPress synchronizes subtitles and closed captions
- QCPress automates source analysis and workflow decisioning
- Orca centralizes title-based order management
- MasterPress automates master file creation and reporting
Each solution integrates with AWS, supports job submission via CSV, API, or watchfolder, and includes a web UI for monitoring and reporting.
Learn more about the full spectrum of best-in-class tools in the Rally Application Services Market.
