Share your perspective on technology investments, deployment strategies, and supplier performance by participating in this annual survey of global media technology professionals. All responses are confidential.Solving the Ad Break Math Problem
When an ad break happens at the optimal time, churn can drop by up to 46%.
The challenge is holding that bar at scale: if hand-segmenting a single piece of content takes an hour, then the workload grows faster than the team supporting it.
SDVI, Vionlabs, and Codemill teamed up to solve for volume and quality at once. In this joint solution, AI identifies ad break candidates in minutes and hands those candidates to a human operator for review and approval, all within the media supply chain. Everything is automated except the judgment call that protects the viewer experience.
Watch the webinar, then come talk to us at IBC2026. All three companies will be at the show to demo this solution.
We’re only a few weeks from IBC, where AI will be one of the most visible themes on the show floor. But beyond task-level automation lies a bigger question: what happens when AI starts operating not just within individual tasks, but across the whole media supply chain?
One shift already taking shape is a move from input-driven to outcome-driven operations. Instead of scripting every step, teams specify the result they need and AI assembles the supply chain to deliver it — provisioning only what’s required, then releasing it once the job is done. Applied to something like a new distribution deal, that means AI can read the agreement, identify territories and languages, and build the supply chain needed to fulfill it end to end.
It also reframes operations from a cost center into a business enabler. Using AI to cross-reference audience behavior, rights, and library content can surface revenue opportunities that would otherwise stay hidden, like a title already in the archive that can earn meaningful revenue with a new language version.
Read the full blog discussing what this shift could mean for your own operations, or stop by SDVI stand 5.F88 at IBC to compare notes in person.
SDVI made several updates to the Rally preview player in Q2. Reviewers can now place timeline markers to flag specific moments on the asset timeline and jump directly to them.
Caption and subtitle support expanded to include IMSC and TTML formats, with color and placement, in addition to existing SRT and SCC support.
In work order mode, teams can now configure which audio channels are enabled and set whether main or sidecar audio plays by default, rather than defaulting to a fixed 7.1 layout. J-K-L navigation hotkeys, standard in professional editing tools, were also added for scrubbing during review.
These are just a few of the recent updates made to the Rally platform. Read more in our latest Rally Updates blog.
Partner Spotlight
When it comes to piracy and unauthorized redistribution, you can’t act on what you can’t find. Vobile’s VDNA (Video DNA) technology fingerprints video content so it can be identified again later, even after it’s been edited, recut, reformatted, or compressed, and matches it against Vobile’s global VDNA database with twenty-four-hour automated monitoring. The technology is ranked first in the Motion Picture Association’s video content identification evaluation, and earned a Technology & Engineering Emmy® Award. With the VDNAGen provider in the SDVI Application Services Market, Rally users can generate Vobile VDNA fingerprints directly within a supply chain job, folding content protection into the same workflow that prepares and delivers the asset.
Learn more about the full spectrum of best-in-class tools in the Rally Application Services Market.
Upcoming Events
September 10
Devoncroft Summit
Amsterdam
September 11 – 14
IBC 2026
Amsterdam
November 4 – 6
Languages & the Media
Amsterdam
November 17 – 18
DPP Leaders’ Briefing
Amsterdam