At NAB, Let’s Build What’s Next
As we head to Las Vegas, one thing is crystal clear: the demands on modern media businesses aren’t letting up — more content, more channels, more markets, tighter budgets. SDVI will be at booth W1553 in the West Hall, ready to talk about how we can help media operations teams move faster, work smarter, and stay competitive in a landscape that doesn’t stand still.
A big part of that story this year is the Rally Application Service ecosystem. Our partners bring some of the most innovative technology in the industry directly into your supply chain workflows, giving teams powerful new tools without the complexity of building and managing them from scratch. This year’s highlights include:
- ElevenLabs AI-powered audio translation
- Vionlabs ad break detection
- Accurate.Video for subtitle corrections
- Spectra for accessing hybrid storage
More on these in the Rally section below.
We’ve talked before about how tightly integrated orchestration and resource management eliminates the operational overhead that media companies would otherwise have to handle themselves. There’s been a lot of discussion in the industry recently about the cost of software, cloud usage, and whether it’s becoming easier (or cheaper) to build and run things yourself.
Some of those perspectives are compelling, particularly when they highlight how different architectural approaches can produce very different-looking bills, but not all costs are visible, and not all value shows up in the same place.
However, real value can come from a process that allows development teams to learn quickly and deliver to customers the features they need when they’re needed. For SDVI’s business, that’s where an agile approach with a regular, 2-week release cycle has proven invaluable. Rather than stockpiling features and fixes, we can deliver improvements steadily and predictably.
From content receipt and verification, to content processing and localization, to content packaging and distribution, Rally is designed to meet the demands of a highly competitive media environment.
At the 2026 NAB Show, we’ll be showcasing Rally solutions for the biggest supply chain challenges, including:
- Content packaging and distribution – Rally Connect automates packaging, format conversion, and delivery to OTT platforms, MVPDs, and other common VOD endpoints, dramatically streamlining content distribution.
- Subtitle and Caption Corrections – the Rally and Accurate.Video Subtitle integration provides a browser-based editor for frame-accurate review and correction of timing, placement, and errors in subtitles and captions, directly within the Rally workflow.
- Ad Break Detection – Rally’s integration with Vionlabs leverages AI analysis of content structure and scene characteristics to automatically suggest optimal ad insertion points, reducing the time teams spend identifying and creating ad breaks.
- Audio Translation – the Rally and ElevenLabs integration delivers AI-powered audio translation with natural-sounding dubbed tracks in multiple languages, preserving the timing and tone of the original performance through voice synthesis.
- Hybrid Storage Support – Rally’s integration with Spectra Vail allows users to source content from Vail-managed on-premises or cloud storage, enabling the benefits of cloud-based media supply chains without abandoning existing on-premises infrastructure.
Rally is designed to help your media supply chain to do more, providing agility, scalability, efficiency, and integrations that empower you to build what’s next. If you’re at NAB, visit us in the West Hall, booth #W1553, to see how we can help.
Partner Spotlight
BATON Captions
TMT Insights is a global professional services and software development company delivering media content management, cloud technology, and SaaS/D2C experiences to content creators, distributors, and broadcasters.
Customers like Crunchyroll, National Geographic Channel, Sky, and PBS have leveraged the implementation and professional services expertise of TMT Insights to accelerate integration and deployment of the SDVI Rally media supply chain platform.
TMT embraces the power of collaboration and works with SDVI and its customers to drive greater efficiency, agility, and value. Our joint program, the Supply Chain Accelerator, enables media companies to fast-track the migration of their media operations to a modern, cloud-based model by combining pre-configured versions of the SDVI Rally media supply chain platform and the TMT Insights Polaris operational management platform, along with supporting professional services, to accelerate time-to-production.
Learn more about how, together, SDVI and TMT Insights can accelerate modernization of your media supply chain.
Upcoming Events
April 18
Devoncroft Summit
Las Vegas
April 19 – 22
NAB Show
Las Vegas
May 13 – 14
MPTS
London