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A Blue Background Featuring A Blue Circle With A Pink Cloud, Representing The Financial Benefit From Media Supply Chain Optimization

Making a Positive Impact to the Bottom Line

How do you measure a media company’s responsiveness? Specific metrics are difficult to pin down. But having the capacity to flex and scale makes all the difference in being able to say yes to business opportunity, and it’s vital in an environment where nothing is predictable. Here we consider “resources per output asset per time” as the metric for responsiveness. 
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