Adapting content for brand new markets and audiences can be complex, costly, and involve a host of manual steps that have traditionally been disruptive to the media supply chain.
Modern media supply chain optimization can alleviate that disruption.
Our Content Versioning solution – with components from major cloud vendors (AWS, Google, Microsoft), Adobe, and SDVI – provides an efficient way to make content compliant and understandable for every local market where you want to distribute that content. It makes manual operations more productive, leverages metadata to speed up edit operations, and improves efficiency by integrating the management of automated jobs and manual workorders. Learn more…
Content is most profitable and makes the greatest impact when it can be consumed in as many markets as possible by as many viewers as possible. Before this can happen, however, content must be adapted to align with the local cultural standards, languages, and accessibility requirements of each target market.
For most media companies, adapting content for wide, cross-cultural consumption is the most expensive and time-consuming part of media operations. The process interrupts the automated flow of content through the supply chain, cutting into the organization’s overall operational efficiency. Luckily, many of the tasks required to move that content through the supply chain can be automated and executed on cloud-based infrastructure.
In this month’s Supply Chain Thinking blog, we take a look at the subtitling and dubbing workflows as implemented by a major European broadcaster using the Rally supply chain management platform.
The result? A more integrated, higher-capacity supply chain and a media company with far greater speed and efficiency.
Subtitles are great.
Subtitles have the ability to enhance your content, allowing it to reach a wider audience.
Subtitling:
- Provides people with hearing and cognitive impairments greater accessibility to content
- Allows viewers to enjoy content in their native dialect, and aids in the learning of a foreign language
- Improves speech comprehension and context in complex scenes
- Aids in improving literacy by providing a better understanding of the meaning and pronunciation of words
- Provides an immersive experience
Although processing and delivering subtitles can be a complex task, Rally can help simplify, organize, and integrate that process in the supply chain through automation and streamlining operations in the workflow.
…or quickly identify where and when text is located in the screen.
In the blog, we look at the specific ways that Rally helps: from ingest and verification, to preview and editing, down to the actual localization – including work with LSPs – and finally the file transformation required to get it all delivered.
New in Rally
Set Prioritization of Supply Chains at the Asset Level
Operators can now set the priority of all running supply chains at the Asset level. Rather than select supply chains manually, they can change prioritization of urgent Assets with one click. This new capability is especially valuable when many supply chains are running. To give operators confidence that their changes were applied successfully, Rally shows a list of supply chains being changed, including status on every single one.
Learn about more of the many enhancements resulting from our Rally framework update in our latest Rally Updates blog.
Application Spotlight
Unified Packager
Unified Packager from Unified Streaming, currently available through the Application Services Market, gives Rally users one tool to prepare all your content for HLS, MPEG-DASH, HDS, HSS, and CMAF.
Unified Packager works with content protection schemes, such as encryption, DRM, and multiple-key DRM to create a seamless viewer experience. Once packaged, your content is ready for delivery to an origin server or a CDN.
Learn more about the full spectrum of best-in-class tools in the Rally Application Services Market.
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