The single most important question for any media operations leader in a viral-driven, real-time market is this: Can you respond? Interestingly, the answer depends on your infrastructure, and possibly your mindset around it.

How do you optimize a supply chain that requires sophisticated specialized media processing? The answer lies in automation and intelligent orchestration that allows formerly manual repetitive tasks can be automated, accelerated, and scaled to meet any level of demand.

If you’re unable to get content from point A to point B quickly, you may not be able to deliver on a deal. What does it take to make your media supply chain resilient? How can you ensure that it is reliable, available, and scalable?

Fast, cost-effective content localization enables media organizations to move faster in delivering culturally relevant content to new markets and audiences. Leveraging the agility and efficiency of virtualized cloud infrastructure, media companies always have access to the resources they need to say yes to more global content projects.

The media industry is undergoing a radical transformation. It’s more important than ever to be able to make fast decisions, execute efficiently, and shorten time-to-revenue. Media companies face an infrastructure imperative: embrace virtualization and a cloud model or risk not being able to deliver what consumers want.

With the efficiency, agility, and intelligence of a cloud-native media supply chain platform, you transform your infrastructure into a source of competitive advantage.

What if you had the kind of intelligence in your media supply chain that allowed upstream processes to guide downstream processes? Or could help you make smarter, faster business decisions?

When your organization begins the optimization process and initiates a shift to cloud-based media supply chain, efficiency is a natural and immediate result. Of the three pillars of media supply chain optimization — Efficiency, Intelligence, Agility — efficiency is the pillar that will become most evident, most quickly, as you start this journey.