What happens when AI moves beyond individual tasks to operate across the entire media supply chain? A look at the shift toward outcome-driven operations, and why it could turn media operations from a cost center into a business enabler.
Reviewing an entire content library by eye for virtual product placement opportunities doesn't scale. With our partners at Netorium, we built a Rally-orchestrated proof of concept that pairs AI object detection with human review to turn footage into a validated, sellable shot list.
Efficiency used to be enough. Today's media supply chains must be able to change as fast as the business and its tech does. Geoff Stedman on why adaptability is the new competitive advantage.
2025 was another record year for cloud-based media operations on Rally, with tremendous growth in usage driven by companies preparing content for international distribution and to support new licensing deals with global services.
With an increasingly global opportunity, media companies are forming partnerships, launching regional versions of their services, and repackaging vast content libraries for delivery to new platforms and new audiences. Imagine a world in which supply chains don’t just operate independently but connect with one another intelligently.
Preparing content manually to meet each distribution platform's unique requirements can be incredibly resource-intensive. Doing so across dozens or even hundreds of endpoints quickly becomes unsustainable. That’s where SDVI Rally Connect comes to the rescue.
2024 was another record year for cloud-based media operations on Rally, with tremendous growth in usage driven by companies preparing content for international distribution and to support new licensing deals with global D2C services.
This customer's QC workflow required cloud-based content be pulled down to machines on-prem, introducing administrative, cost, and security issues. Plus they needed full edit capabilities. Here's how we improved the workflow.
Creating an efficient media supply chain is not a one-time project; it should be in a continuous state of evolution as our businesses and technology evolve.
CMO Geoff Stedman returns from IBC and shares his thoughts on the surge in innovative tools on display, sorting true "innovation" from the hype, and how your media supply chain platform allows you to try it all out.