The single most important question for any media operations leader in a viral-driven, real-time market is this: Can you respond? Interestingly, the answer depends on your infrastructure, and possibly your mindset around it.

The media industry is undergoing a radical transformation. It’s more important than ever to be able to make fast decisions, execute efficiently, and shorten time-to-revenue. Media companies face an infrastructure imperative: embrace virtualization and a cloud model or risk not being able to deliver what consumers want.

by Larry Kaplan, President & CEO At a time when people expect to access rich premium content wherever they want, on whatever device they...